London to Brighton Veteran Car Run as the official timer; Dakar Dakar Rally official watches; Italian national football team’s official watch supplier-Wyler Geneve watch features in its latest years for use high-intensity shock absorption system creators.
In addition to Basel the world to launch a new type of chronograph, GMT, and Tourbillon models, Wyler Geneve in Las Vegas has released a very exciting new black ceramic timer – El Camino Real.
Photographer and film producer Francesco Carrozzini for Wyler Geneve, together with his camera set foot on San Francisco from Los Angeles to El Camino Real historic route. He described the road “is not a mission, but a photographer dream an adventure.” A summary of his will be a unique style to prove that this “adventure”, and those records back to the charm of the changing landscape photos. So what exactly is behind the mission?
Wyler Geneve’s El Camino Real Chronograph, and Wyler Geneve Dakar official timer El Camino Real “last year, as the official timer We are fortunate to follow a hundred years includes a history of classic cars of the expedition from Paris to Beijing” , Wyler’s Managing Director Bruno Grande explains. “The car is a hundred years ago, won the first Beijing to Paris Challenge 1907 Itala car. Had seen this road has more than 10,000 miles without any major accidents of vehicles arriving in Beijing is really a wonderful spectacle. This excitation we in the world in different ways to explore other legendary routes. We have chosen the first route is El Camino Real, we have decided to adopt a promising young photographer’s lens to show. We are very pleased with the result that he the observer and the multi-functional Wyler Geneve Chronograph placed on this line the center of astonishing beauty. ”
After this chronograph across two continents and from Paris to Beijing, open the team’s rigorous testing. Bumpy roads, while the car is not like a modern watch the damping system. El Camino Real watch has a more solid look improved design (Limited Edition Chronograph than the width 9 mm and short 1 mm), as well as scratch-resistant black ceramic case. Match hours scale matte black dial and bezel has a kind of elegant and low-key style. Hours, chronograph hours and minutes, as well as pointers inlay have adopted the orange light-emitting luminous SuperLuminova, the addition of a fine polish and with a black surface contrast.
Dakar in September 2009 when the advent of the time, Wyler Geneve aimed at a different direction. This time, they will be held in South America in 2009 Dakar Rally official timer.
In the world-famous Paris-Dakar Rally held on the occasion of the 30th anniversary, tournament sponsors to shift location to another continent, from Argentina to Buenos Aires to Valparaiso intellectual 9,000 kilometer race. Bruno Grande explains Wyler Geneve reasons to participate in the rally. “We like those who travel through more of as a process rather than the results of the project to showcase watches. Through Dakar, we are involved in a 30-year has been linked to cultural and adventure race together. Meanwhile, it is is also the world’s toughest rally, so as to show our strength of a perfect race watch. ”
In addition to being Wyler Geneve Chronograph, but also produce the official Dakar watch limited edition (182). The watch movement is sealed in resin, carbon fiber titanium within the framework of the box. Its upper and lower metal plates of titanium bolts are tightened to the rack, so that movement hanging in Wyler Geneve unique damping in the box. Because tantalum is more precious than gold, more difficult to shape, so these are made with tantalum metal plate to ensure that the Dakar watch is unique, but also gives the watch a highly distinctive bluestone luster.
Genevieve famous classic cars to participate in a recent London to Brighton Veteran Car Run. From London to Brighton it seems the U.S. West Coast and South America, the two countries is not enough, Wyler Geneve London to Brighton Veteran Car Run is the official timer. London to Brighton Veteran Car Run was born in November 1896, every year the first Sunday in November was held. The first game in 1896 when the event organizers is so stated in the instructions, “motor vehicle owners and drivers should remember that in England is still in the probationary period, any reckless and careless behavior will impact on the country’s industry.”
“London to Brighton Veteran Car Run perfectly suited to Wyler Geneve’s marketing activities,” Grande said, “We are very proud to also add a third line of history.”
2010 World Cup Italian national football team’s official watch of Italy seems to highlight the brand is not limited to road race and rally for the fact that, Wyler Geneve has signed a licensing agreement to produce the Italian national football team’s official watch. This is the 1934 Italian World Cup Wyler distributor Innocente Binda for the Azzurri to provide a watch after 75 years. For the Italian football team’s first World Cup trip to provide Wyler watches Binda be regarded as the earliest example of celebrity sponsorship.
Now, in order to catch every Italian team’s first 2010 World Cup qualifiers, Wyler Geneve Italy has signed a new licensing agreement to produce the official watch of the Italian national team. Grande collaboration with the Italian football team once again expressed deep satisfaction, he emphasized that it makes the brand back to its roots. “Damping timer advertising slogan is ‘time is suspended’”, Bruno Grande said, “again after 75 years of cooperation and Italy felt as if time was suspended in general.”