Longines Longines the world largest flagship store in Macau, Melco grand opening of heaven and earth

Has more than 175 years of traditional Swiss watchmaking brand Longines Longines Technology, located in Macau, Melco opened the first heaven and earth is also the world’s largest flagship store. In addition, to celebrate the 120th anniversary of the brand trademark, Longines heaven and earth at the Melco brand trademark celebration to commemorate the 120th anniversary of the exhibition, in particular, Longines spokesmen Aaron personally invited to be unveiled.

introduced a new flagship store Elegant Wave graceful curves of the concept of interior furnishings with modern techniques of the traditional values espoused by Longines to the purity of art will be designed to blend elegant touch with the times, and fully display Longines The elegant style. Flagship store in an area of about 1,100 feet, ChinaWatchNet the most refreshing place, is to choose a variety of colors and materials, the store is divided into Elegance Watchmaking Tradition and the Sport of regional, Sport region to aluminum, black leather and black marble floor layout, outstanding series of dynamic vitality; Elegance / Watchmaking Tradition and areas are lacquered, beige leather and beige marble floor layout, performance series of elegant Meaningful.

Longines in-store special exhibition area, detailed background information on the brand trademark, the application and protection. Exhibits, including 14 rich historic watch, ChinaWatchNet mark the evolution of composition, trademarks, and tabulation of the symbolic meaning and tradition of creation. Exhibition from October 24 until December 31 are welcome to visit.

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Macau watches sell better than Hong Kong

Emperor Watch & Jewelry North Yeung, Managing Director, said the Group attached great importance to Macao Pacific market. The outbreak of the financial tsunami last year, for example, the Macao area jewelry watches business, but not fall, up 80%, with the economic recovery is very good to see the retail market will continue to grow. Emperor Watch & Jewelry business growth last year, into a three year, since the economy started to recover in July, October, November during the business in order to double-digit growth, has worked in Hong Kong and Macao in December organized a number of jewelry exhibition, so that Christmas business record success, in December the first two weeks, business is better growth than in November, an increase of more than 30%.

the outbreak of the last quarter of the financial tsunami, Hong Kong, Hong Kong’s financial district, business impact, as Tsim Sha Tsui and Causeway Bay business was not affected. Performance is obviously higher than Hong Kong, Macau, the ideal jewelry sales rose 80 percent, watch sales rose 40%. Macau market is actually very different, mainly due to the tourists, gamblers and have the support of consumer sentiment not fall.

Macao’s retail sales area in order to influence more apparent Cotai area, Central spending little impact, the project is located in South Bay Casino area, relatively high flow. This year the company held respectively in Hong Kong and Macao Jewelry Exhibition, Macau International Jewelry Show in the first day of business, has been equal to Hong Kong two-day sales.

settled in Macau for many years, a number of regular customers from the past, the Mainland visitors accounted for 75%, while domestic passengers accounted for 20%; gradually extended to mainland visitors accounted for 70%, while domestic passengers increased to 30%. China watches network coverage for your spending, along with the confidence of customers the brand gradually increased and that the average consumption of about 3 million yuan, have a number of high-spending customers, this year’s Jewelry Show, for example, main ruby diamond chain, sales amounted to 588,000 yuan.

She was very optimistic about the prospects of Macau retail sales, particularly in jewelry market is still great room for development, is considering a possible future increase in street stalls, because the parent company in Macau Peninsula, King’s estate has been purchased a few pieces of land, mainly is located at prime locations are now considering whether the presence in these new areas. Settled in Macau since the past five years, mainly in the casino hotel operators, and the response has been very poor, and so to study the consumption pattern of Macau, it depends on whether it will catch up with retail shops on the street casino hotel.

In recent years, Macao’s new in many large shopping centers, she thought, you can boost to the entire retail market in Macao. In recent months, good news constantly, the Cotai Strip of five or six-year project to restart, the whole market started to recover, the retail market will also be simultaneously getting better.

In her view, the prospects for Cotai area is also quite good, but the brand will stationed, I believe that is still the next step, pending the completion of the Cotai Strip project, then it will consider, believed to be two or three years after the matter now will focus on the development of the Macau peninsula.

Tags: better, Hong, Kong, Macau, sell, than, Watches