Posts Tagged ‘is’

Gucci is not the film affect the launch of limited edition watches

Thursday, November 5th, 2009

Gucci watches limited release

Gucci CEO Robert Porrett once said: “luxury brand is more important than the product itself. Because you first is to buy a brand, followed by product. The brand to give people the opportunity to fulfill their dreams. People want to belong to some kind of they want the world … … “Gucci current mode of operation a good interpretation of the meaning of the words of this Council – to build brand effect.

Gucci has well-known musicians to join hands Makeluosen (MarkRonson) the world’s first temporary exhibition of GUCCI sneakers Shop (GUCCIICON-TEMPORARYSTORE) has opened in New York, the city’s celebrities to join in public. Ronson for GUCCI designed 18 limited edition styles, including 16 models of men’s, 2 women’s shoes are sold in the shop. And held a demonstration tour.

The Gucci brand and celebrity co-operation is absolutely not limited to shoes, the recent Gucci design director Jiannini (FridaGiannini) on hand in the U.S. R & B singer MaryJ.Blige launched a limited edition women’s watch. The watch has a refined design and simplicity. It uses a quartz movement black waterproof design, with levels of three-dimensional visual sense. Each price is as high as 1,895 U.S. dollars, the sale of goods part of the proceeds will be dedicated to charitable organizations. The charity has always been enthusiastic about the cause of MaryJ.Blige is planned in the future as the New York State, set up five autonomous municipalities scholarships, as well as a women’s charity fund-raising.

But do not know the recent positive brand image of the Gucci family for the bloodshed of the last century is about to be loaded onto screens this news feel?

Swiss watch industry is actively adjust business strategies to meet the economic recovery

Monday, September 7th, 2009

Second half of 2009, the global economic crisis signs of bottoming out, and with the Christmas sales season draws near, the Swiss watch industry is actively adjust business strategy in preparation for the economic recovery and the resulting new market situation.

the Swiss watch giant swatch group, said retailers selling season has begun preparations for production orders are expected in the second half, part of the Swiss watch brand sales rebound may occur.

Since October 2008 since the Swiss watch exports of products of foreign trade showed decreased month by month trend; in June of this year, up 32% year on year decline; in July, however, the Swiss watch exports decline began to slow down, a decline of narrow to 26%; projected full-year 2009, a decline of about 15% -20% for.

President of the Swiss watch industry federation said jean-daniel pasche to the end of the year, the Swiss watch export volume is expected to significantly improved. At present, the Swiss watch some of the major markets have begun to rebound, in which the performance of markets in Asia and the Middle East, particularly encouraging.


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