Swiss watch industry is actively adjust business strategies to meet the economic recovery

Second half of 2009, the global economic crisis signs of bottoming out, and with the Christmas sales season draws near, the Swiss watch industry is actively adjust business strategy in preparation for the economic recovery and the resulting new market situation.

the Swiss watch giant swatch group, said retailers selling season has begun preparations for production orders are expected in the second half, part of the Swiss watch brand sales rebound may occur.

Since October 2008 since the Swiss watch exports of products of foreign trade showed decreased month by month trend; in June of this year, up 32% year on year decline; in July, however, the Swiss watch exports decline began to slow down, a decline of narrow to 26%; projected full-year 2009, a decline of about 15% -20% for.

President of the Swiss watch industry federation said jean-daniel pasche to the end of the year, the Swiss watch export volume is expected to significantly improved. At present, the Swiss watch some of the major markets have begun to rebound, in which the performance of markets in Asia and the Middle East, particularly encouraging.

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