The financial crisis on the luxury goods industry, the impact is enormous, but the Oris brand has been positioned in the middle, cost-effective advantage in such situations showed their exhaustive. Consumers no longer blindly high-priced, high-complex function watch, replaced with a basic function of the purchase with a fair price watch. As a result, the overall market decline does not affect the performance of incremental Oris: The Republic of Korea, for example, in 2008 when Howley sales growth of 30% on the Asian market, sales are still good condition.
In the right Oris market positioning, cost and price considerations, Howley temporarily not self-movement. However, Howley was no movement will be purchased direct, simple and loaded watch, but to buy machines with Howley on the basis of the core R & D production when the independent functional modules, from this point to emphasize the brand used by machine the different core and general movement.
Oris Global President has always stressed that “casual luxury”, that is casual, and casual luxury. It is like the feeling of his own to other people: sincere, cordial. As Oris Watches: practical design, the People First price – this is the enduring ancient world of the Tao-li.